mercredi 7 octobre 2009

Teasing some legacy players

Openely competing with H&M, Zara, C&A et als, Japan's Uniqlo clothing retail chain comes to downtown Paris and right on the golden retail district where the major and best known stores are trading.
During the previous three weeks, Uniqlo, standing for Unique Clothing (http://www.uniqlo.com) rented the whole space of Opera subway station for the opening of the store on rue Scribe last week.

Now, it's turn to the escalators serving the main exit to rue Auber by leaving the regional express trains' station

Going up

and back.

In addition to its strategic location, and one of a few across Paris,
this particular set of escaletors is configurated the same as in either London or New York in setting advertisements. Uniqlo made sure to carpet every single square inch avialable.
Yet, two options are avialable.
First one can exit by entering a long established legacy department store
or

Keep actually going to rue Auber by taking another escalator which was not left bare either.